Generating organic traffic and improving your spot in Google search results is a key part of online marketing—and working on increasing your domain authority (DA) is a good place to start.
Research shows that websites with higher DA or domain rating (DR), as assessed by Ahrefs, typically achieve better rankings on Google’s first page.
While domain authority doesn’t directly impact your ranking, it does provide an indication of how relevant, authoritative, and credible your website is—three factors that Google considers when ranking your site.
In this article, we discuss:
